I searched for Australia’s favourite yeast extract on the Cadbury website and this was the response:
You are searching for: Vegemite
There are no pages that contain the search term “Vegemite”
I was surprised. It was only four months since Cadbury had launched its milk chocolate block filled with Vegemite-flavoured caramel, and there was no mention of it. (However, there is still plenty of evidence on the Cadbury Facebook page to confirm the product did exist.)
During the period when the Vegemite chocolate block was still around, I was never able to find it in my local supermarket. I admit that I didn’t venture further afield but, knowing the popularity of salty-plus-sweet, I imagined this new confectionary line would be highly successful.
After all, the salted caramel flavour is everywhere. Back in December 2008, writer Kim Severson labelled it “the flavour of the year” and traced its history in a New York Times article, “How Caramel Developed a Taste for Salt”.